Major 1990s Software Giants Refused Internet Sales Over Channel Conflict Fears
John MacFarlane · Sonos: John MacFarlane · Feb 19, 2024 · at 6:46
Sonos and Software.com co-founder John MacFarlane discusses attempting to convince early 1990s software vendors to distribute software online.
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“The folks that kind of were the gatekeepers at the big software companies at that time, Microsoft, Borland, Lotus Weren't interested in selling their software over the internet. They were more worried about hurting their sales through the conventional channels.”
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