Assertion Supported AI assessment confidence: 85% certainty 3/5 debate potential 1/5

La Colombe Draft Lattes are in nearly two-thirds of U.S. grocery stores

Todd Carmichael · La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020) · Jan 12, 2026 · at 57:25

Todd Carmichael, co-founder of La Colombe, discusses the nationwide retail distribution reach of their canned Draft Latte product.

0:00 / 0:04exact quote · 4.4s
720p mp4 · rendered on demand · StarZero watermark
“I'd say, yeah, it's probably higher than that now. I'd say we're getting like two out of three. It's close.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Todd Carmichael

Assertion Not checkable as stated
La Colombe clashed with its first PE backer over canned cold brew
“We did the deal, and that lasted 52 days to the first board meeting. I said, ok, I believe that cold brew is going to be a thing, and La Colombe needs to be the father of it. We also need to create ready-to-drink drinks that include milk, and hopefully one, if…”
Todd Carmichael Jan 12, 2026 ▶ 54:16 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)
Disclosure
La Colombe was founded to supply an expected American fine dining renaissance
“We had a deep, deep belief that there would be this restaurant renaissance in America. There was gonna be this huge inflow of French and Italian high-level cuisine, and that the coffee in America wasn't going to accommodate it. Coffee in America was just dedic…”
Todd Carmichael Jan 12, 2026 ▶ 21:28 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)
Assertion Contradicted
Philadelphia had no cafes when La Colombe scouted the city
“There were no cafes in the city. You know, it's a city of a million, some people, and there wasn't one cup of coffee.”
Todd Carmichael Jan 12, 2026 ▶ 27:29 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)
Assertion Not checkable as stated
La Colombe built its original Philadelphia cafe entirely without municipal permits
“In fact, we built the cafe by our, like, with no permits. Like, I did all the wiring, all the plumbing. Like, we asked forgiveness rather than permission on pretty much anything.”
Todd Carmichael Jan 12, 2026 ▶ 32:37 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)
Insight
Carmichael designs food and beverage products for just one or two individuals
“I think it's really hard to make food and beverage for everybody. It's like Kurt Vonnegut wrote for his sister. He wrote for one person. And I think that when I make food and beverage, I have like one or two people I think about.”
Todd Carmichael Jan 12, 2026 ▶ 35:36 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)
Insight
Direct coffee sourcing requires repeat visits to earn skeptical farmers' trust
“The problem is, in places like Haiti, or in Africa, or even El Salvador, there are loads of gringos that show up making promises and then never come back. You have to show a resilience that you're coming back time and time and time again.”
Todd Carmichael Jan 12, 2026 ▶ 46:14 La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)
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