Yassin is building Nas Company as a Virgin-style conglomerate over 30 years
Nuseir Yassin · HIBT Lab! Nas Company: Nuseir Yassin · Apr 6, 2023 · at 42:23
Nuseir Yassin, founder of Nas Company, outlines his 30-year multi-industry business strategy to Guy Raz.
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“My ambition is to build similar to Virgin, but I'm gonna build products that bring people together in technology, media, Travel. So the way I envision the next 10 years is NAS Daily, NAS Hotel, NAS I.O., NAS Summits, you know, NAS Foods, NAS Venture, NAS whatever. I want to build the NAS ecosystem where every business line helps the other. That's my thirty-year vision. We're not building something to be acquired and put it on the LinkedIn.”
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More from Nuseir Yassin
Yassin: CCTV approached Nas Daily to promote tourism in Xinjiang
“To be clear, we've had people from China, CCTV, tell us to go to Xinjiang and talk about the culture and the food.”
Yassin: US State Department asked Nas Daily to make anti-China videos
“But we also had people from the State Department tell us, hey, why don't you make videos about China and how bad it is?”
Yassin: Advertising-based content creation is a flawed, fraudulent model
“Advertising-based content creation is a flawed model, and I would dare say it's a fraudulent model. This is the model that has been working, but it will not work in the future.”
Yassin: Ad-Supported Creator Business Model Is Flawed and Won't Work
“No, there isn't enough advertising, and advertising-based content creation is a flawed model, and I would dare say it's a fraudulent model. This is the model that has been working, but it will not work in the future.”
Yassin: Creator shelf-life is 5 years; companies cannot rely on faces
“You cannot build a company reliant on your face, because creators come and go every five years. Every five years, somebody's hot, somebody's not. So my face is temporary. I must migrate from my face to a company.”
Yassin: It is impossible to build a 30-year business on social media
“You cannot build a business on top of social media. Impossible. And so, so this idea that Facebook will be my livelihood, and I can build an empire for the next 30 years, thanks to Facebook's algorithm, is, is a dream that will never materialize.”