Designer Norma Kamali explains why she has maintained 100% ownership of her fashion brand throughout her decades-long career.
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“I still am the sole owner of my company, which tells you I really like to control the fit and the quality of the product”
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More from Norma Kamali
AssertionNot checkable as stated
Eddie Kamali spent early business funds on drugs and nightlife
“And he was very into drugs, and very into the nightlife, and money is being spent on drugs, and being spent on things that are not business related, and it became more and more difficult for me to get fabric, and to just Sort of do the basic things that you ne…”
Norma Kamali: Wholesale distribution erodes profit margins and brand control
“Once you get into wholesale, There are gonna be all kinds of questions wanting discounts, wanting, ah, all kinds of promotional money you're in their hands. They are also buying other brands who compete with you and you lose the control you have right now.”
Norma KamaliNov 28, 2024▶ 45:21Advice Line with Norma Kamali of Norma Kamali
AssertionSupported
Kamali: American Design Houses Did Not Truly Exist Until the 1970s
“It wasn't until the seventies that being a designer in a design house was an American concept, right? So the jobs that you would get in the sixties would be manufacturers who knocked off European fashion. Even the department stores at the time would copy the c…”
Kamali: Staying out of the spotlight drives brand longevity
“However, I attribute that decision, quite frankly, through the years to one of the reasons for my longevity. When you're the flavor of the month, people get tired of you, and they want to see the next flavor of the month.”
Kamali: Dropped claims against copycat designer to gift her dress pattern instead
“What I want to do is drop all of the charges against her, and I'm going to send her a pattern of the dress with instructions on how to make it. And I said, and you know what? Now she's not taking advantage of me. I gave her a gift, and that's it.”
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