McLeod: Redesigning Hinge reduced likes needed per date from 1,000 to 50
Justin McLeod · Hinge: Justin McLeod · Mar 22, 2021 · at 1:18:15
Justin McLeod, founder and CEO of Hinge, explains how internal conversion metrics improved significantly after rebuilding the dating app to eliminate swiping.
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“You know, on the old version of Hinge, the biggest thing, just to give you a sense, you had to send a thousand likes in order to get to a date. And on the new version of Hinge, it was 50. So a thousand to 50. 20 times more effective at getting people out on a date.”
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