Founders faked a Village Voice lawsuit to justify rebranding as Vice
Suroosh Alvi · VICE: Suroosh Alvi · Oct 10, 2016 · at 14:13
Suroosh Alvi is a co-founder of Vice Media. He explains the origin of the magazine's rebrand from Voice of Montreal to Vice.
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“We told the world that we were being sued by the Village Voice, and that's why we had to change the name to Vice.”
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