Serena Dugan, co-founder of Serena & Lily, explains her early career decorative painting work for Pottery Barn Kids catalog photo shoots.
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“These are the days of Pottery Barn kids being kind of the gold standard in baby and kids catalogs, magazines marketing, brand, etc.”
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More from Serena Dugan
AssertionNot checkable as stated
Acquirers demanded perpetual rights to founders' name, image, and likeness
“And meanwhile, our investors want us to take the acquisition offer regardless of the egregious terms, including, ah, owning our name, image, and likeness in perpetuity.”
Serena DuganAug 3, 2026▶ 1:02:30Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It
Opinion
Dugan: Traditional nursery designs were juvenile, lacking aesthetic respect
“I had a thought about what a nursery should feel like, and nurseries were not approached the way that felt right to me, and so design relates to a feeling, right? It doesn't matter if it's the bumper, if it's textiles, if it's artwork, what should it feel like…”
Serena DuganAug 3, 2026▶ 21:56Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It
Disclosure
Dugan lost money on every hand-printed textile order before Serena & Lily
“I had an assistant who was block printing, and I swear I was losing money on every order because it had to be pretty perfect and contiguous yardage.”
Serena DuganAug 3, 2026▶ 20:37Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It
Disclosure
Serena Dugan stepped down from executive role six months after restructuring
“Well, initially I stayed on in my role, but my role was redefined. And I lasted maybe six months, and then I left and had essentially a part-time role that was external.”
Serena DuganAug 3, 2026▶ 1:10:48Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It
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