Stafford took secondary liquidity in Bobo's initial institutional round
Beryl Stafford · Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business · Mar 9, 2026 · at 48:54
Beryl Stafford, founder of Bobo's Oat Bars, reflects on taking personal liquidity during the company's first institutional financing round.
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“I took some money off the table when the investor came in.”
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Stafford: Family is the worst source of advice for new founders
“And family, I always say family is the worst person to get advice from in the beginning, because they don't want you to fail.”
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“And so he and I jointly took this new space, bigger, and it was just the two of us, And we formed a little LLC. It was crazy. And we shared employees, and we shared the space.”
Stafford rejected outsourcing baking to keep Bobo's homemade texture
“Most of them advised me to stop baking and Have somebody else make this, and you focus on sales and marketing. And I said, no, I want to control this, and I don't want them to look like they're guillotine cut with four square corners. They're imperfect, each b…”
Stafford: Bobo's will become a 100-year brand by resisting food trends
“We are sticking with what the bar was in the beginning, which is just an old-fashioned cookie that your grandmother could bake in her oven, and we'll be a hundred-year-old brand. We're not trendy, and we're not adding any superfoods to it.”