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PODS generated $45 per square foot in $5 leased warehouse space

Pete Warhurst · PODS & Red Rover: Pete Warhurst · May 9, 2022 · at 40:08

Pete Warhurst, founder of PODS, explains the foundational unit economics of portable on-demand storage to host Guy Raz.

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“The way I looked at it back in those days, I could rent a warehouse for five dollars a square foot, and this warehouse was 30 feet high and, you know, a few columns in it and stuff. So I can stack the boxes, right? So I'm selling, I'm renting the boxes for virtually 15 dollars a square foot, I think is the number I was using back then. And I could stack them three high, so I'm generating 45 dollars a square foot for what I'm paying five dollars a”

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The claim, plainly

PODS' early business model generated $45 per square foot by stacking containers three high in warehouse space leased for $5 per square foot.

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Mentioned

PODS

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Prediction Not checkable as stated

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Assertion Not checkable as stated

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Assertion Not checkable as stated

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PODS generated $45 per square foot in $5 leased warehouse space

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