Cessario: Liquid Death Transatlantic Shipping Costs Surged From $3,500 to $12,000
Mike Cessario · Liquid Death: Mike Cessario · Jan 22, 2024 · at 1:04:05
Mike Cessario, founder and CEO of Liquid Death, explains how global shipping bottlenecks following the Suez Canal blockage impacted his beverage company's supply chain costs.
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“Literally over the course of two months, ocean freight costs went up like five X or something insane. And all of a sudden we started getting killed on ocean freight costs in the back half of 2021 where, you know, we might have been spending You know, 3500 dollars to ship a container from Austria to the U.S. And now all of a sudden it was 12,000.”
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