LaFleur: Women look to colleagues, not fashion magazines, for workwear advice
Sarah LaFleur · M.M.LaFleur: Sarah LaFleur (2020) · Jan 10, 2022 · at 37:31
Sarah LaFleur, founder of M.M.LaFleur, discusses how word of mouth among professional women drove early sales for her apparel startup without paid advertising.
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“Women always They're not looking to fashion magazines to tell them what to wear to work. They're turning to each other. They're asking each other, where'd you get that? Where'd you shop for that?”
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