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Gob hires former Liquid Death VP of Cult Indoctrination for partnerships

Lauren Menard · Advice Line with Tim Ferriss · Aug 28, 2025 · at 18:44

Lauren Menard, founder and CEO of Gob, discusses business development and brand partnerships on How I Built This with Guy Raz and Tim Ferriss.

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“I am very lucky to have just hired the ex-VP of Cult indoctrination from Liquid Death. He just joined our team this week, and he's gonna be going out there and trying to get as many new brand partnerships as possible”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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Disclosure
Gob raised a $1M pre-seed and is raising a seed round on a SAFE
“We raised a pre-seed last year of a million dollars, and I'm currently raising our seed on a safe note.”
Lauren Menard Aug 28, 2025 ▶ 12:13 Advice Line with Tim Ferriss
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