Bobbi Brown: Giving up hiring control and detail attention harmed her brand
Bobbi Brown · Advice Line with Bobbi Brown of Jones Road Beauty · Sep 18, 2025 · at 43:56
Bobbi Brown, founder of Bobbi Brown Cosmetics and Jones Road Beauty, reflects on the corporate scaling lessons and delegating hiring during her time leading her eponymous brand.
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“I used to hire and interview every person that walked in that brand, and then I didn't anymore, and all of a sudden there were people working on my brand that I never met before, and that I might not have hired, and you know, it was a struggle, and I tried to let go of the details, but then I realized the details were what makes the company so special, and so I kept thinking I could fix it.”
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