Citron: Automating Twitch subscriber perks drove Discord's viral growth among streamers
Jason Citron · Discord: Jason Citron · Mar 7, 2022 · at 1:02:55
Discord co-founder Jason Citron details how solving subscriber management for Twitch streamers accelerated the platform's early adoption.
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“So, we built this integration using Twitch's APIs so that you could, if you subscribe on Twitch, you would get access to a Discord server, and if you stop paying, after, like, a grace period, you would just get removed, and it was just automatic, and Discord ended up kind of going viral amongst Twitch streamers because it was a really easy and meaningful benefit that they could offer their paid subscribers on top of what else they were already offering on Twitch.”
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