Tumi captured market share as Hartmann Luggage became 'like an Oldsmobile'
Charlie Clifford · Tumi & Roam Luggage: Charlie Clifford · Jul 25, 2022 · at 28:16
Tumi founder Charlie Clifford explains how Tumi disrupted incumbent luggage brand Hartmann during the late 1980s.
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“And by the late eighties Hartman, though still very respected, was becoming a little bit like an Oldsmobile. High quality, good brand but it did not represent contemporary design, and Toomey was able to fill that, that role due to the black on black look.”
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