Atari sold $1,500 arcade machines that earned $30,000 to $50,000 lifetime
Nolan Bushnell · Atari & Chuck E. Cheese's: Nolan Bushnell · Feb 27, 2017 · at 34:04
Nolan Bushnell, founder of Atari and Chuck E. Cheese, discusses the unit economics of arcade games that motivated him to create his own entertainment venue.
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“Before I sold to Warner, we were selling games. These were coin-operated games, remember? We were selling them for about 1500 dollars. During their lifetime, in CoinDrop, they'd earned 30 to 50,000 dollars.”
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