Scaringe: Rivian's original plan was a 100-MPG sports car
RJ Scaringe · Rivian: RJ Scaringe · Sep 12, 2022 · at 17:05
Rivian founder and CEO RJ Scaringe discusses the initial company strategy after graduating from MIT in 2009, before pivoting the business to all-electric trucks and SUVs.
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“The idea was a hundred mile per gallon sports car and build a brand around efficiency and sustainability. And then from there continue to develop more and more technology, different products.”
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