Trout: Health-Ade made up to $1,500 per day at farmers markets
Daina Trout · Health-Ade Kombucha: Daina Trout (2020) · Jan 9, 2023 · at 25:59
Health-Ade co-founder Daina Trout discusses early sales figures from selling bottled kombucha at local farmers markets in 2012.
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“There were days in the summer that we were making 1500 bucks in a market.”
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“Yeah, but then the catch-twenty-two is the distributor won't usually take you on unless you have some stores. Like, they don't want to build you from scratch. So they want to know, oh, you've got Gelson's on board? Okay, we'll take you on.”
Trout: Coca-Cola invested in Health-Ade Kombucha
“I was extremely proud and am extremely proud that we've been able to build something literally from nothing from that table to something that the biggest beverage company in the world would want to invest at this level.”
Trout: Beverage distributors demand pre-existing retail accounts before signing brands
“But then the catch-twenty-two is the distributor won't usually take you on unless you have some stores. Like, they don't want to build you from scratch. So they want to know, oh, you've got Gelson's on board? Okay, we'll take you on.”
Trout: Health-Ade made the right choice taking early outside investors
“So I know if I was back in that position, I really still would have no choice. But to be honest, they helped us a lot in the beginning. They helped us build forecasts and get into the right distribution. And so, honestly, I think we did exactly right.”
Trout: Global anecdotal evidence suggested kombucha SCOBYs could regrow hair
“I had reported that basically I found all this anecdotal evidence, like all these People all over the world just talking about using a kombucha SCOBY on their head to regrow hair.”
Trout: Health-Ade originally saw kombucha as temporary placeholder for hair loss product
“When we decided to sell the kombucha, we hadn't given up yet on the hair loss idea. We just kind of realized it was going to be harder to make than we could make in the time that we needed to make it by. So it was like, we still thought the big idea was hair l…”