James Hirschfeld: Paperless Post Bootstrapped Early Product With Boston Firm and Brown Students
James Hirschfeld · Paperless Post: James and Alexa Hirschfeld · Oct 7, 2024 · at 16:13
James Hirschfeld, co-founder and CEO of Paperless Post, discusses how the company created its initial designs and hired technical talent before officially launching.
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“The first people we brought in were a design firm in Boston that kind of helped us create wireframes in a flow. And we paid for that with the savings that, you know, my sister and I had, which was a little bit of money that our grandparents had given us or had left us when they died about, you know, not, not a ton of money. So we use, A design firm to kind of create the first wireframes. We used those wireframes, which looked really polished and kind of gave a better picture of where we were going to hire some back-end engineers who were CS students at Brown University, who were friends of friends, who had some time over the summer to work with us on setting up a database and beginning to build this application, and then they were great, and we kind of, but then they had to go back to school.”
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