Tosi: The world did not need more traditional bakeries
Christina Tosi · Live Episode! Milk Bar: Christina Tosi · Oct 14, 2019 · at 40:09
Milk Bar founder Christina Tosi explains her brand philosophy when creating her bakery concept in New York City.
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“The world doesn't need more bakeries. We don't need more chocolate chip cookies. We need more of the theory of that, but in a way that like inspires and is sticky and is a place that anyone can come and people can get like, just feel a little seen, get a little wacky.”
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