Virgin Group founder Richard Branson explains his philosophy on expanding into unrelated industries, moving from music retail to records and airlines.
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“If you can run one business, you can run any business.”
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AssertionPartly supported
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AssertionContradicted
Virgin started as the first mail-order business to discount music records
“Nobody had ever sold music at a cheaper price than the normal retail price and it was the start of Virgin.”
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“In order to keep all the jobs protected at Virgin Records and at the airline, I needed to sell something, and so, very sadly, we sold Virgin Records. We got a billion dollars for it, so it would make sure that we kept BA honest.”
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