Constantine: Businesses must plan in six-week blocks during crisis
Mark Constantine · Lush Cosmetics: Mark Constantine · Oct 5, 2020 · at 1:21:03
Mark Constantine, co-founder of Lush Cosmetics, shares his operational planning heuristic during the COVID-19 pandemic.
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“One of the things we've tried to do is to break things up into six week periods. Because you can't really anticipate what the virus is going to do beyond a six week period. And so, and then trying to work out within that six week period, what do we think is going to happen? You know, it's very convenient for us because we obviously go from season to season and we, so we'll have from now until what we call bonfire night, which is a British tradition, which is November the fifth. And then we'll go to Christmas with another six week period. And then we'll go to Valentine's another six week period. And then it's Easter. And I think that's a good way to approach it rather than trying to imagine what it's going to be like in a year, two years time. We can do that, but you're not flexible enough if you do that. You know, you need to be very dynamic, I think, in these circumstances.”
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