Tannen: Educating Customers About New Categories Eats Into Profit Margins
Scott Tannen · Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring · Dec 11, 2025 · at 20:52
Boll & Branch co-founder Scott Tannen advises Eric Alexson, founder of UV-apparel brand L-Cube Lifestyle, on the high marketing costs of introducing unfamiliar product value propositions.
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“Education eats margins, right? That is like as clear as day education eats Martians. And when you're the first one to do it, you've got to bear the cost of that in terms of building a brand.”
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