Preysman and his co-founder bought the domain Everlane.com for just $17
Michael Preysman · Everlane: Michael Preysman · Nov 20, 2023 · at 19:09
Michael Preysman is the founder of direct-to-consumer apparel brand Everlane. He is explaining to Guy Raz how the company chose and acquired its brand name.
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“Jesse and I were sitting in a room one day on instantdomainsearch.com, and we were just, for three hours, typing in names, names, names, and I had a whole bunch of scratch, and I always, you know, we liked the names that were simple and clear, and all of a sudden typed in everlane.com, and it was available for 17 dollars, and we bought it.”
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