FUBU founder Daymond John discusses the earliest origins of the clothing brand and his initial attempt to raise startup capital.
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“And then one day I asked her to borrow 800 dollars. No, I asked her to borrow 500 dollars for this idea I had called FUBU. And she said no.”
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More from Daymond John
AssertionNot checkable as stated
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Daymond John Calculated McDonald's Paid More Than Dealing Drugs Risk-Adjusted
“I remember doing the math one day about you know, if I were to work in McDonald's, and if I were to sell drugs over the course of five years, where, when I make more money, and it looked like I would make more money at McDonald's. Because if you look at the dr…”
Daymond JohnNov 4, 2019▶ 6:21FUBU: Daymond John (2018)
“So I always ask founders and say, you know, you can't answer why me? Why now? And why this? Then you have a me too product, but you have to add all the time to your career, be able to say, why me? Why now? And why this?”
Daymond JohnAug 27, 2026▶ 3:27Advice Line with Daymond John of FUBU
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Daymond John: Big Retail Chains Track Mom-and-Pop Stores for Trends
“The mom and pop stores are always, they're always much better. The big stores go to the mom and pop stores to look at what is moving.”
Daymond JohnAug 27, 2026▶ 16:13Advice Line with Daymond John of FUBU
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Daymond John: Retaining niche origin story will not alienate broader buyers
“I think that jujitsu, first of all, is the natural history. That's the fubu for us by us. And I think it's a little too early to hop off of that because you want to hang on to something. It does not mean it's going to alienate anybody”
Daymond JohnAug 27, 2026▶ 23:43Advice Line with Daymond John of FUBU
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