Shyamalan: Undivided theatrical attention makes cinema far stickier than at-home viewing
M. Night Shyamalan · How I Built Resilience: M. Night Shyamalan · Feb 4, 2021 · at 45:17
Filmmaker M. Night Shyamalan explains why in-theater cinema produces deeper emotional resonance and impact compared to watching films on home screens.
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“When you go to the movie theater and you commit to leave your house, park your car, get your babysitter, and come and turn off your phone, you cannot multitask. You are making the biggest commitment that you will ever make to an art form for two hours. And then we in turn hold your attention and have to earn that for two hours. That is the greatest commitment And if you put more commitment into anything, you're going to get more back. So the experience will be stickier. It'll be more powerful and will stay with you longer.”
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