Katz: Building Sears Tower shattered company's friendly image and sparked decline
Don Katz · Audible: Don Katz · Nov 1, 2021 · at 19:43
Audible founder and journalist Don Katz discusses the corporate history and hubris of Sears, which he documented in his 1987 book 'The Big Store.'
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“They made this genius conception of every customer thought Sears was the friendly guy down the street, the member of the Kiwanis Club, and that Sears was this localized reality. And once they built that tower and said that they're one of the most powerful companies in the world, all the bad stuff started happening because it was just thought to be such a, you know, an unfortunate statement of their purpose.”
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