The Lip Bar was designed with Black women as the default consumer
Melissa Butler · The Lip Bar (TLB): Melissa Butler (2020) · Jul 3, 2023 · at 33:47
Melissa Butler, founder of cosmetics company The Lip Bar, explains her founding mission to center Black women in an underserved beauty industry.
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“I think the goal was to create a brand where black women could be the default brand. So we create products, like you said, for every single skin tone. But when we first launched in 2012, I was just like, I don't want black and brown women to feel like they have to fit in to the lip bar. I want them to know that they are the lip bar and they're not the default anywhere else. And my brand is going to be where that starts.”
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