FUBU seeded 20 oversized shirts to New York bouncers for visibility
Daymond John · FUBU: Daymond John · Apr 9, 2018 · at 21:33
FUBU founder Daymond John explains his early 1990s grassroots promotional strategy of giving oversized shirts to club bouncers and bodyguards.
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“Right, so what we did was we just found a place that made four X, five X, six X shirts, and we made 20 of those shirts, because We made twain them because we knew that if we gave these guys these shirts, these guys were normally bodyguards.”
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