DuVernay: AFFRM used Black film festivals to distribute indie movies
Ava DuVernay · ARRAY: Filmmaker Ava DuVernay · Jun 21, 2021 · at 52:08
Filmmaker Ava DuVernay explains how she created AFFRM (later ARRAY) to independently distribute Black cinema without relying on traditional Hollywood studio pipelines.
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“And so I started to put together a coalition of black film festivals that Not only supported my work outside of their festival, because they had lists of film lovers, black film lovers, they had relationships with theaters where they showed their festivals, they had a marketing apparatus around their festivals, so I was able to convince those festivals to pull the trigger on their marketing apparatus when their festival was not in session, and to split the profits of whatever I made at the box office with them”
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