Assertion Supported AI assessment confidence: 95% certainty 5/5 debate potential 2/5

White Wine Is Currently Outselling Red Wine

Peter Andrews · Advice Line with Susan Griffin-Black of EO Products · Jun 25, 2026 · at 27:21

Peter Andrews, founder of Culture Wine Company, highlights a broader consumption shift in the wine industry.

0:00 / 0:02exact quote · 2.6s

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“White wine is definitely outselling red wine these days.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

White wine is currently outselling red wine across the wine industry.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

Industry retail data and market reports across 2024–2026 confirm that white wine sales exceeded red wine sales in the primary U.S. market and in broader volume dynamics. NielsenIQ scanner data for the 52 weeks ending May 18, 2024, showed white wine capturing 49.2% of total U.S. table wine volume compared to 43.1% for red wine, with white wine reaching 50.5% in the 4-week scan period. By September 2025, trailing 52-week data indicated U.S. white wine volume was 72.9 million cases versus 68.0 million cases for red wine. Subsequent 2025–2026 reports from Circana, the International Organisation of Vine and Wine (OIV), and the Silicon Valley Bank Wine Division consistently confirmed white wine's sustained volume lead and superior sales trajectory over red wine.

NielsenIQ data for the 52 weeks ending May 18, 2024, showed white wine accounted for 49.2% of total U.S. table wine volume versus 43.1% for red wine.
September 2025 retail reporting confirmed trailing 52-week U.S. white wine case sales reached 72.9 million cases compared to 68.0 million cases for red wine.
Silicon Valley Bank's State of the US Wine Industry Report (January 2026) confirmed white wine maintained its relative volume lead in the table wine sector.
Circana retail scan data throughout late 2025 and 2026 documented larger volume contractions for red wine (-4.1%) relative to white wine and white blends.

Checked against

[1] winebusiness.com [2] wineeconomist.com [3] vino-joy.com [4] oiv.int [5] decanter.com [6] wineberserkers.com [7] forbes.com [8] circana.com

Silicon Valley Bank wine report white wine red wine sales volume value white wine sales exceed red wine Nielsen Circana market share white wine outselling red wine OIV IWSR Circana "white wine" outsells "red wine" US market share

assessed as of 2026-09-03

This assessment is an AI reading of a public statement, made against the cited references with the confidence shown. It can be wrong. The quote, the tape and the references are all on this page; if something is off, use report an error below. full disclaimer →

Mentioned

red wine white wine

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