Thomae: Initial vision for Noosa was a local Colorado brand, not national
Koel Thomae · Noosa Yoghurt: Koel Thomae · Nov 25, 2024 · at 12:59
Koel Thomae, co-founder of Noosa Yoghurt, reflects on pitching the Australian founders of Queensland Yogurt in 2007 to license their recipe.
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“And again, my vision wasn't to create this national brand. I just thought I could have this really cool Colorado-based company, and then I selfishly get to eat it more than once a year.”
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“They essentially said, look, yeah, we think there is an opportunity in the U.S., so We'd happily license to you. We'd want to invest in the business, and we'd be happy to bring, like, a yogurt maker over and just help with the initial startup of the business. …”