Peretti: Viral consumer businesses often peak in their first year
Jonah Peretti · Advice Line with Jonah Peretti of Buzzfeed · May 7, 2026 · at 24:32
BuzzFeed founder Jonah Peretti discusses the challenges viral DTC consumer product companies face sustaining growth beyond their initial viral spike.
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“There's a weird dynamic of this kind of super connected viral internet, which is that oftentimes people have their best year of sales the first year because it's, there's novelty, and it goes viral, and then it's like, you know, how, what do you do the second year and third year”
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