Lucky Supermarkets Sought a Cheaper 1.5-Liter Alternative to Robert Mondavi
Michael Houlihan · Barefoot Wine: Bonnie Harvey and Michael Houlihan · Sep 16, 2024 · at 28:21
Michael Houlihan, co-founder of Barefoot Wine, explains the retail shelf opportunity presented by Lucky Supermarkets buyer Don Brown.
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“Robert Mondavi had a red and white in a magnum, so he wanted to have another alternative to Robert Mondavi on the shelf.”
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