Dell's Sales Doubled Three Months After Introducing On-Site Technical Service
Michael Dell · Dell Computers: Michael Dell · Jan 29, 2018 · at 26:44
Michael Dell describes Dell's late-1980s strategy of launching nationwide on-site technical repairs directly to customers.
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“And, you know, we thought the minute we announced this, our sales will double, you know, because it was, like, so much better than what we were doing before, and they didn't double instantly, but after about three months, they doubled, so.”
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