Taylor: Taylor Guitars initially sold entry-level guitars to a distributor for $150
Bob Taylor · Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon · Jan 26, 2026 · at 25:54
Bob Taylor, co-founder of Taylor Guitars, explains their pricing structure during an early national distribution deal with Rothschild Musical Instruments.
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“At one point, we had to come out with a less expensive guitar for them, and we were selling a guitar to them for a 150 dollars, is what, how much money we would get”
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