Sukhi Singh: Traditional Indian recipes intimidate consumers with excessive ingredient lists
Sukhi Singh · Sukhi’s Gourmet Indian Food: Sukhi Singh and Dalbir Singh · Mar 14, 2022 · at 23:19
Sukhi Singh, founder of Sukhi's Gourmet Indian Foods, discusses why traditional Indian recipes created friction for home cooks and why curry paste was an appealing solution.
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“You know, if you open an Indian cookbook and you look at a recipe, it has 14 ingredients on it, and people just shut the book and they put it away. It's too difficult to collect all that stuff, or to follow those directions, because cooking Indian food is very visual, and you have to see exactly how much the onions have to be roasted or How long it has to cook on the stove.”
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