John Green presold 150,000 books by promising to sign every single copy
John Green · Complexly: Hank and John Green · Jan 16, 2023 · at 1:00:03
Author and creator John Green discusses how his 2012 novel The Fault in Our Stars hit number one on Amazon months ahead of publication.
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“When it became an Amazon bestseller months before it came out, That was for two reasons. One was that I announced that I was going to sign the entire first printing of the book. So that was a 150,000 copies. And then the second reason was that I read the first two chapters in a live stream, like on a vlog brothers live stream.”
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