AriZona can launch new products in three weeks today
Don Vultaggio · Don Vultaggio: AriZona Beverage Company - The Snap Decision That Outsmarted Snapple · Sep 1, 2025 · at 32:18
Don Vultaggio, co-founder of AriZona Beverage Company, contrasts modern product turnaround times with the initial launch timeline for AriZona iced tea.
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“Today we do something in three weeks because we, you know, we're plugged in, but back then we had to get the can supplier and all that.”
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