Tempur-Pedic missed its 10,000-mattress first-year sales goal by 9,930
Bobby Trussell · Tempur-Pedic: Bobby Trussell (2018) · Jul 6, 2020 · at 28:44
Bobby Trussell, founder of Tempur-Pedic, reflects on the company's early sales performance after securing US licensing rights for the Swedish memory foam product.
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“We were supposed to sell 10,000 mattresses the first year, and we sold 70. So we missed the goal by 9930.”
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