Braidwood: Early wholesale deals with West Elm and Magnolia faced sell-through issues
Jennifer Braidwood · Advice Line with Tony Lamb of Kona Ice · Jul 11, 2024 · at 37:06
Jennifer Braidwood, founder of Braid & Wood Design Studio, shares her early wholesale experience on How I Built This with Guy Raz and Tony Lamb.
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“We did have some success early on with some wholesale relationships with West Elm and Magnolia Market, Uncommon Goods, but we were very young and I, it was almost too soon. And our price point was a little bit too high. And so we had issues with sell through and we really worked the last two years bringing those costs of goods down, finding the right manufacturers to make the product.”
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