Christina Tosi, founder and CEO of Milk Bar, shares details about the brand's grocery and e-commerce distribution expansion in May 2020.
0:00 / 0:04exact quote · 4.9s
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“We just launched Into Whole Foods and I think Next Week on Amazon.”
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More from Christina Tosi
Insight
Tosi: Founders should delay or avoid institutional capital to retain focus
“You want to take institutional capital as late in the game as possible, if not wait forever, right? Like, challenge yourself to never take it. There's a lot of great things that come from institutional capital, but you're on the record, right? Like, they belie…”
Christina TosiJun 11, 2026▶ 17:10Advice Line with Christina Tosi of Milk Bar
Disclosure
Tosi: Milk Bar's brand presence is intentionally larger than its revenue
“We've intentionally built our brand in a way that's much bigger and broader than what, you know, the top line revenue of our P&L is. Because that's the challenge. It's the challenge for our sales channels to try and catch the size and reach of the brand.”
Christina TosiJun 11, 2026▶ 5:07Advice Line with Christina Tosi of Milk Bar
Insight
Tosi: Product collaborations provide free earned media without marketing spend
“And for us, what's economically savvy about it is, It's free earned brand and media as opposed to needing your sales channels to drive a revenue that brings enough money to like the EBITDA line that you can invest in it from a marketing standpoint.”
Christina TosiJun 11, 2026▶ 5:51Advice Line with Christina Tosi of Milk Bar
Insight
Christina Tosi: Crisis Marketing Demands Unproduced, Human Connection Over Polish
“Like, I think we can do better, but in a really funny way, better means more human, and better means less produced, and better means making a commitment to something, to people, to doing something every day, because I think our reality is so shattered, and how…”
Christina TosiMay 7, 2020▶ 13:09How I Built Resilience: Live with Christina Tosi and Gary Erickson & Kit Crawford
Insight
Tosi: Fine dining desserts fail when detached from familiar nostalgic indulgence
“For me, the fine dining part of desserts that I have always struggled to resonate with were the ones that feel like they're so far over your head or they're so luxurious that there's no, like, connection to what your taste buds know to be, like, sweet and guil…”
Christina TosiOct 14, 2019▶ 31:09Live Episode! Milk Bar: Christina Tosi
AssertionSupported
Christina Tosi Claims Nobody Used Cereal Milk in Desserts Before Her
“No one was setting it into a panna cotta, swirling it into a soft serve, or thinking about it, through that lens.”
Christina TosiOct 14, 2019▶ 34:23Live Episode! Milk Bar: Christina Tosi
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