Rhett McLaughlin details how early pricing advice from fellow creator Corey (Mr. Safety) led them to increase their brand sponsorship rates.
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“And I remember him telling us, Never accept less than 10,000 dollars for a sponsored video, and we were like, oh man, I think people might say no, but we started saying that and started getting yeses”
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More from Rhett McLaughlin
Opinion
Christian comedy has lower standards than traditional comedy clubs
“We had this safety net when you do things in that Christian comedy and Christian conferences... And the standards are so much lower. You don't have to be as good.”
Making decisions merely sets up future decisions, not expected outcomes
“Our philosophy has always been pick a direction and go. Make the best decision that you can, but just know that all you're really doing is setting yourself up for another decision to be made in the future, and the outcome isn't going to be what you envisioned.”
Keeping college comedy secular enabled Rhett and Link's YouTube career
“Well, and that calculation, which was kind of accidental, is honestly the reason that we're sitting here talking to you today, because it was the fact that we were making comedy that could be divorced from that Christian setting. And just some of those sketche…”
Rhett and Link joined YouTube after fans reuploaded their videos
“We only did it because people started taking our videos from our website and uploading them to YouTube, and they were getting thousands of views versus hundreds of views, and we were like, oh, we should do this on purpose.”
Rhett and Link's 2007 YouTube sponsorship charged $2,000 upfront and $20 CPM
“With the help of my dad, I, like, put together a little contract where it was, hey, you give us 2000 dollars up front to make this music video, and then we have a 20 dollar CPM.”
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