Maggie McDonald, founder of soccer-themed dog accessories brand Floofball, shares her current sales channels and revenue projection on How I Built This.
0:00 / 0:14exact quote · 14.0s
720p mp4 · rendered on demand · StarZero watermark
“So right now we're in four different channels. We're in direct-to-consumer, we're in wholesale, we're on Chewy, and we're starting to explore some professional club partnerships as well. So this year we're expecting to end the year at 75 K.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Maggie McDonald
Insight
Direct-to-Consumer Marketing Is Now Too Expensive for Rapid Scaling
“Direct-to-consumer marketing is becoming very expensive, and therefore it's become a lot slower to scale than I had originally anticipated.”
Maggie McDonaldFeb 5, 2026▶ 35:01Advice Line with Jon Stein of Betterment
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 800 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.