Jack Shrup: Food certifications and packaging labels give consumers misleading impressions
Jack Shrup · Advice Line with Alberto Perlman of Zumba · Mar 6, 2025 · at 27:46
Jack Shrup, founder of Drink Wholesome, explains to Alberto Perlman why he intentionally avoids adding food certifications to his product packaging.
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“Having worked in this space for several years now, I think that all the certifications, the labels that we slap on products, give a misleading impression of what they are, which is food.”
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