Toast found an edge by building vertical software exclusively for restaurants
Aman Narang · Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business. · Jul 20, 2026 · at 23:05
Toast co-founder Aman Narang explains the strategic decision to focus exclusively on restaurants rather than building horizontal small-business retail software.
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“Because there were a bunch of providers that were building something more horizontal, where you could be a restaurant, or a coffee shop, or a flower shop, or a picture of a small retail business, and we felt like our unique edge, because we had gotten a sense of the complexity of restaurants we're dealing with, was to go all in and build a purpose-built platform for restaurants.”
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