Assertion Supported AI assessment confidence: 98% certainty 4/5 debate potential 1/5

Basch: Too Good To Go acquired shelf-rotation startup Coda Bene

Lucie Basch · HIBT Lab! Too Good To Go: Lucie Basch · Mar 9, 2023 · at 36:17

Lucie Basch, co-founder of Too Good To Go, discusses expanding the company's capabilities across the food supply chain with Guy Raz.

0:00 / 0:09exact quote · 9.5s

720p mp4 · rendered on demand · StarZero watermark

“We just acquired a company called Coda Bene that helps grocery stores to really do their shelf rotation in a smarter way.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

Too Good To Go acquired Coda Bene, a company that assists grocery stores with shelf rotation and expiring inventory management.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

On November 14, 2022, Too Good To Go officially announced the acquisition of CodaBene (Coda Bene), a French retail-technology startup founded in 2018. CodaBene developed software (FoodMemo) specifically designed to help grocery stores and supermarkets monitor shelf-life, manage expiry dates, and optimize shelf rotation to minimize food waste. The transaction was completed and publicly reported prior to the March 2023 podcast airing.

Too Good To Go officially announced the acquisition of French retail-tech startup CodaBene on November 14, 2022.
Financial advisory firm 2CFinance performed and confirmed financial due diligence for the acquisition in mid-November 2022.
CodaBene's core product (FoodMemo) provides digitalized expiry date management and shelf-rotation assistance for grocery retailers.
Too Good To Go documented the completed 2022 acquisition in its official 2022 Impact Report.

Checked against

[1] toogoodtogo.com [2] 2cfinance.net [3] 2cfinance.net [4] galitt.com [5] toogoodtogo.com [6] toogoodtogo.com

Pitchbook Crunchbase Too Good To Go CodaBene Too Good To Go acquired CodaBene

assessed as of 2026-09-03

This assessment is an AI reading of a public statement, made against the cited references with the confidence shown. It can be wrong. The quote, the tape and the references are all on this page; if something is off, use report an error below. full disclaimer →

Mentioned

Coda Bene Too Good To Go

⚑ Spot an error? Report it

More from Lucie Basch

Opinion

Basch: Nestlé prioritizes speed and cost over nutrition and the environment

“At Nestle, it's all about how can we produce faster and cheaper? And, you know, there is nothing around how can we improve the health of our consumers? How can we make it better for the environment? How can we make the food more nutritious?”

Lucie Basch Mar 9, 2023 ▶ 1:22 HIBT Lab! Too Good To Go: Lucie Basch

Insight

Basch: Scaling meant achieving country-level profitability within 16 to 24 months

“And, you know, it was always the same mindset, is a country will become profitable between 16 and 24 months, and then it will pay for the next one.”

Lucie Basch Mar 9, 2023 ▶ 26:11 HIBT Lab! Too Good To Go: Lucie Basch

Assertion Supported

Basch: 40% of global food is wasted, generating 10% of emissions

“Today we throw away 40% of the food we produce on the planet, that this is responsible for about 10% of greenhouse gases emission, and that still nearly a billion people go to bed hungry every night.”

Lucie Basch Mar 9, 2023 ▶ 20:21 HIBT Lab! Too Good To Go: Lucie Basch

Disclosure

Basch: Too Good To Go takes a $1.79 cut on a $5.99 bag

“So, one 79 goes to Too Good To Go, and everything else goes back to the store.”

Lucie Basch Mar 9, 2023 ▶ 22:57 HIBT Lab! Too Good To Go: Lucie Basch

Assertion Not publicly verifiable

Basch: 50% of Too Good To Go European volume comes from supermarkets

“I mean, in Europe, 50% of the food we save every day comes from grocery partners in supermarkets.”

Lucie Basch Mar 9, 2023 ▶ 24:19 HIBT Lab! Too Good To Go: Lucie Basch

Assertion Partly supported

Basch: Too Good To Go reached 12,000 US stores and 4M meals saved

“Today, you know, just a couple of years later, we are in 12,000 stores in the U.S. 12,000 stores. Yeah, so we've already saved more than four million meals in the U.S.”

Lucie Basch Mar 9, 2023 ▶ 27:46 HIBT Lab! Too Good To Go: Lucie Basch

Basch: Too Good To Go acquired shelf-rotation startup Coda Bene

More from Lucie Basch

Turn any episode into a week of clips.