Mason: The Point failed because collective action required too many participants
Andrew Mason · Groupon and Descript: Andrew Mason · Sep 9, 2024 · at 12:01
Andrew Mason reflects on why his collective action startup The Point struggled before pivoting to become Groupon.
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“This idea is indicative of what a terrible idea the point was. . It was like this academic theory. That sounded like a good idea, but then when we actually started doing it, all of the use cases required such, they were few and far between, or they required a ridiculous number of people. So there was no, like, how do you get from here to there part of the story?”
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