Chandler: Tickle used 400 fun quizzes as traffic acquisition funnel
Otis Chandler · Goodreads: Otis and Elizabeth Chandler · Feb 7, 2022 · at 14:24
Goodreads co-founder Otis Chandler explains the viral traffic acquisition model used by early internet startup Tickle.com.
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“I think we maybe had 400 fun tests and 80 serious tests by the end of when I left Tickle. So it was kind of a traffic acquisition funnel where, where you take the fun ones and then we try to see if you're interested in any of the serious ones.”
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