Shep Murray: Vineyard Vines won Boston consignment placement via backgammon bet
Shep Murray · Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand. · Apr 27, 2026 · at 37:49
Shep Murray, co-founder of apparel brand Vineyard Vines, recounts road-tripping across the Northeast in 1998 to pitch boutique clothing retailers.
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“Said, I'll tell you what, we play a game. If I win, you take some ties on consignment. If I lose, you'll never have to hear from me again. And so we played and I beat him. And that was the beginning of a very, very nice relationship.”
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